Strengthening voice

Objective 6

Strengthen the PRI voice and brand

Our spokespeople are regularly featured in international print, trade and broadcast media.
We have also significantly grown our social media activities in the past year, allowing us to engage with both established and new audiences.

134

MENTIONS in the mainstream press

against a KPI target of 40

5,097

SOCIAL MEDIA SHARES

against a KPI target of 4,000

20+

bylined articles

against a KPI target of 4

66

% INCREASE

in social media engagement

In addition to international, regional and industry coverage of PRI Managing Director Fiona Reynolds and PRI Chair Martin Skancke, PRI directors and other staff members have been positioned as thought leaders to provide a deeper expert commentary in the press. Along with commenting on key international topics such as climate change, green bonds, tax and executive pay, we showcased our work on credit ratings agencies, the role of trustees and ESG factors in alternative investments such as hedge funds.

We also commented extensively on the growth of ESG issues in Asia, appearing in the Nikkei Asian Review, AsianInvestor, South China Morning Post, Citywire Asia and Asia Asset Management.

We have also seen tremendous growth in our social media engagement. We gained 42% more Twitter followers, with an overall engagement increase across all channels of 66%.

Standout coverage