Our spokespeople are regularly featured in international print, trade and broadcast media.
We have also significantly grown our social media activities in the past year, allowing us to engage with both established and new audiences.
against a KPI target of 40
against a KPI target of 4,000
against a KPI target of 4
in social media engagement
In addition to international, regional and industry coverage of PRI Managing Director Fiona Reynolds and PRI Chair Martin Skancke, PRI directors and other staff members have been positioned as thought leaders to provide a deeper expert commentary in the press. Along with commenting on key international topics such as climate change, green bonds, tax and executive pay, we showcased our work on credit ratings agencies, the role of trustees and ESG factors in alternative investments such as hedge funds.
We also commented extensively on the growth of ESG issues in Asia, appearing in the Nikkei Asian Review, AsianInvestor, South China Morning Post, Citywire Asia and Asia Asset Management.
We have also seen tremendous growth in our social media engagement. We gained 42% more Twitter followers, with an overall engagement increase across all channels of 66%.